I know I’ve written about our brand new JWOW! website that launched February 1, 2022. I’ve blogged, bragged, boasted, bawled, and gone on and on about it. But it’s kind of like my baby. My friends and I who are behind the organization of Jewish Women of Wisdom had true labor pains in the almost nine months since we conceived of this website.

Now, many of you are probably thinking “how ridiculous, this is just a website,” but actually it’s not unusual. When people write books, create films, or produce any piece of creativity, they feel that they’ve gone through labor pains and thankfully have come out with a bouncing beautiful baby.

So what was so laborious about the building of our website? I’d like to tell you our labor story. If you’re bored, then so be it – consider how many of my fellow Lamaze classmates back when I was expecting my first child had long and detailed labor and birth stories complete with details about Epidurals not working to relieve back labor and water breaking and other details that would qualify as TMI these days, even though TMI was not a thing back when I was having babies.

But, I digress. Our JWOW! website. Our cute, adorable website. The one that provides a place for women of midlife to experience high quality content that is relevant to their age and stage.  That website brought us lots of labor pains.

From picking colors, designs, fonts, photos, text, we had our share of discussions and indecision. From keeping up with our schedule, but then falling behind because people on the team got COVID< we had our share of disappointments. From needing to write and rewrite, revise and review, approve and give feedback and make decisions at every step, we had our share of frustration. From late night talks, early morning Zoom meetings, myriad emails and texts and WhatsApps and message boards and phone calls, we had our share of all kinds of communication. From glitches and snafus and bugs and bytes and code and software and edits and pixels, we had our share of dizzying technology.

And yet, we pushed and we plugged. And we came out on the other end. Faigie, Sara, and Miriam L, I am so proud of our accomplishment. And now, we look forward to our many members interacting on the unique membership forum on our website. On that curated forum that’s full of relevant categories, women can share insights with each other….let’s all join. Become a member. Until February 14, 2022, you can get into the locked content of the site for only $50 a year. An investment into your empowerment.

And now that we’ve given birth to this website, let’s hope for a long life of bringing joy to frum women of midlife.